Best SEO Service For Your Website

Got a website? Excellent! But now you need people to find it. That’s why some dudes invented Search Engine Optimization, a service that will help your website get found on the world’s popular search engines like Google, Yahoo and Bing. Now you need to pick the best SEO service for your website.

Image

There are literally thousands of SEO services available online, many of which have prven very successful, but how do you choose the right one? Here’s our guide to choosing the best SEO service and avoiding the pitfalls of picking the wrong service provider.

  • Look at their past work.

best seo service

A top SEO company that know what it’s doing will have a portfolio available to show you. There are two things to look out for here: firstly, if they show you lots of sensitive information from a previous campaign, ask yourself if you want them handling your private data, and secondly, make sure they show you some reliable statistics that you can check (i.e. if they say they reached #2 for “keyword X”, have a look and find out).

  • Ask for a site audit.

seo audit checklist

A top seo company will have the software and the know-how to offer you a quick site audit before you commit to their services. Best SEO service providers will quickly be able to idenitify the problems and solutions available for your site and give you a reaosnable cost breakdown for the work involved. Remember that your website belongs to you and while the SEO professional will know best, you don’t always have to agree to everything they might wish to carry out. If your site is large, get quotes from more than one SEO company for comparison.

  • Learn what search engine optimization is.

learn seo

You don’t need to enrol in college, but you will get more out of a professional seo service if you learned the basics first. Try the Moz beginners guide to seo for starters and if you love what you see, start looking for more information on seo forums and internet marketing forums. The most important thing to know about SEO is that it’s an art not a science. There are no clear-cut right or wrong approaches and methods and different results can often stem from the same actions. Consequently, when you purchase seo services, you will need to keep maintaining the work in order to stay visible on search engines.

  • Bespoke or off-the-rack?

bespoke seo packages

Finally, you need to consider whether you’re looking for a bespoke seo service, i.e. one that is tailored to your website and needs, or whether an SEO package is more suitable. This question is really one of budgetary concerns as bespoke packages almost always cost more as a result of the extra man-hours required to put them together.

If your website is small or you are experimenting with SEO for the first time, you might want to try a few small pre-packaged seo services first. There are many places to find low-cost seo companies, such as fiverr.com and SEO Clerks. Check feedback scores and responses from previous customers before purchasing and don’t be afraid to ask sellers questions before you buy.

Now you know a little more about choosing the best seo service, dive in and get started on your epic ranking journey!

Advertisements

Jazz Up Your “About Us” Page

You’ve put a lot of work into the copy on certain pages of your website. As part of your SEO strategy, you’ve likely written blog posts based on the keywords you’re targeting and updated your pages for specific products and services.

But have you given you “About Us” page as much thought as that other content? Most companies have a “set it and forget it” approach to their “About” page, with a brief history of their business, a summary of products or services, and maybe bios of the executives or founders. But this is often one of the most-visited pages on a website, because your visitors want to get to know you before doing business with you.

What should your About page say?

The About page is important for educating visitors about your company, but a dry history lesson or founder bio will bore them. So make your About page more about your readers. What do you think they are looking to find out by reading your About page? How can you engage their interest by putting the focus back on your customers?

Start by considering the following About page tactics:

  • What is the average reader looking for? Keyword research can help, telling you what visitors are interested in based on search terms used to find your website.
  • What problems does your company’s product or service solve for the reader?
  • Why should the reader continue reading your site? Stick to the facts and avoid the empty hyperbole of words such as “leading” or “premier.” Unless you have awards or other proof that you’re the best! Logos from awards you’ve won are impressive on an About page, as are glowing testimonials from real customers.
  • Put more personality in your bios. If you include bios of execs on your About page, add a human element along with the long lists of accomplishments. Readers may warm up to you faster if they know you have a particular hobby or talent. Also, give links to social media profiles – but if you include email addresses, spell them out with the words “at” and “dot com” so your coworkers won’t be inundated with spam.
  • Keep the About page updated. People come and go, but the About page sometimes gets forgotten. From an SEO or PR standpoint, you don’t need users finding profiles of folks that no longer work with you on your About page.

Staying customer-focused even when the page is about your company

Most of all, keep the About page focused on the prospective customer and their usual keywords for best SEO results. Telling visitors why they should do business with you and staying customer-focused can lead to more traffic from this unexpected source.

And when you put a premium on creating quality content and keeping it fresh, you’ll naturally include keywords that bring in the search engine bots. Once again, useful content and good SEO go hand in hand!